Stepped Exhibit
Design
2008
How does a luxury automotive brand launch their products in a fast growing market in China?

A roadshow identity for 2008 which was exhibited at key strategic locations including Changsha, Guangzhou and Beijing.

Aston Martin’s iconic logo was reinterpreted as structures that wrap around the car on display; allowing just a glimpse of the car from afar to incite curiosity.

5 tyrone street, north melbourne